What is the most viral content?
There are shorts, tweets, articles, etc, but not all content has the same viral potential
If you want to reach the 5 billion people on social media, there are 7 platforms you could post on: YouTube, Instagram, TikTok, LinkedIn, X, Facebook, Reddit.
As a creator or business, it is helpful to prioritize which platforms your audience is engaged on and how to leverage multiple platforms to increase your reach.
As discussed in 4 Questions to Ask Yourself to Predict Your Content's Viral Potential, humans naturally have short attention spans. This translates to different types of content having innately different potentials to go viral.
The above correlation has outliers, but the basic premise is that shorter content is faster to engage with and share.
Using Content Repurposing for Maximum Reach
If you’re creating long-form content (interviews, reviews, presentations, etc.) you have an opportunity that short-form creators don’t to exponentially increase your reach across all 7 platforms.
Typically, people are aware of content repurposing for more reach (as made famous by Gary Vee). However, there are two challenges people face when trying to reap its benefits.
Time: It takes too much time to repurpose and manage several platforms
Quality: It’s hard to optimize the content for each platform’s format and audience
However, this strategy done well, is the fundamental step to maximizing your content’s reach and engagement.
How to Repurpose Content Fast
In 2023, AI has taken the content and marketing space by storm. While AI isn’t always the best choice for generating new content, it is really good at repurposing your human-created content into other formats optimized for each platform. This is a huge advantage to solve the time and quality challenges involved with content repurposing.
Here are 5 tools you could use to repurpose your content:
Momento: automatically identifies and creates shorts, segments, articles, and posts; then posts/schedules directly to Instagram, YouTube, TikTok, X, and more.
ChatGPT: paste in your video transcript then ask AI to write articles and tweets. At this time, ChatGPT doesn’t support any video repurposing.
Munch: automatic video editing, auto-caption generating, post content and publishing
Opus: a generative AI video tool that repurposes long talking videos into shorts in one click
ClipsAI: discover the gems in your video in three simple steps. Just upload and Clips AI does its magic, and pick your standout moments. intuitive and fast.
No matter how you do it, start experimenting with repurposing your content and optimize for the formats and platforms that enable the most reach.